Brief · 6 Oct 2026
Product brief
The idea, the market, who it is for, how the coaching works, pricing, risks, the launch retreat and the partner tracker.
Read the briefLive, editable version: a private Claude doc
The documents
Design · 6 Oct 2026
App mock-ups
Seven phone screens following one beginner from the welcome screen to day 52 of 90.
See the screensEditable version: a private Claude design canvas
Plan · 6 Oct 2026
Rannoch launch retreat
A paid, tutored retreat at Loch Rannoch: comparable prices, a break-even calculator, partners in Scotland and the north of England, and early risks.
Open the planAlso published as a private Claude artifact
Research log
Newest first. Each entry records what was found and what changed as a result.
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6 Oct 2026
A launch retreat, and partners in Scotland and the north
A four-night tutored retreat at Loch Rannoch at about £895 sits just under Arvon (£930–£995) and well above untutored retreats (£515–£650). It would break even at about 7 guests on illustrative costs. The best partners are member-led: the Highland Perthshire Creative Writing Group, the Scottish Association of Writers and the RNA's Scottish chapter. Full plan.
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6 Oct 2026
Grassroots marketing, because writing communities distrust AI
- Large writing communities such as r/writing ban or restrict AI content and expect far more participation than self-promotion, so the product cannot be posted into them.
- Credibility has to come from the writers themselves: a pilot group of first-time romance writers sharing their own progress, and the founder writing a novel in public.
- Finished drafts get one printed copy in a yellow cover, so writers can share the moment they hold their book.
- Join existing November challenges as a team instead of competing with ProWritingAid's Novel November (about 100,000 writers).
- Say "AI coach" first and loudly. Paid ads come later, aimed at people who already know the project.
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6 Oct 2026
Where the money is
First-time novelists are the largest market, and they pay for finishing a book rather than for writing tools. Self-Publishing School charges thousands per programme, while Sudowrite, the best-known AI fiction tool, is estimated at about $1.8M a year. Most novelists strongly oppose AI writing the book itself, so the product coaches and never writes the novel. See the brief.
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6 Oct 2026
Name and domain check
No novel-writing product called "Write In Yellow" turned up. writeinyellow.com, .co.uk, .app, .io, .net, .org and .co were all unregistered when checked. Register rightinyellow.com too, for people who hear the name spoken. Trademark registers are still to be searched.